COOL JAPAN - Inspiring . Fascinating . Delightful | Clozette


The secret is out: after months of hard work behind the scenes, we have finally launched Cool Japan!

A new initiative in partnership with the Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI), the Cool Japan ecosystem is designed to bring everything that is inspiring, fascinating, and delightful about the Land of the Rising Sun to our part of the world.

Our Cool Japan section (www.cooljp.co) is live and ready for you to discover Japan’s beauty and fashion trends, explore the country’s unique culture and get tips on being a savvy traveller. As a member of our community, you can definitely join the conversation, too! Just use #CoolJapan together with #Clozette whenever you share your Japanese adventures on your socials.

We also can’t wait to explore how we can work even more closely with partners through our multi-lingual, omni-channel Cool Japan Ecosystem to promote Japanese fashion, beauty, food, travel, lifestyle, design, and culture. In addition to Cool Japan content, we aim to connect Japan with Southeast Asia and beyond through a myriad of avenues designed to engage today’s consumers effectively and enrich the way they interact with brands.

To celebrate this momentous milestone, we invited valued industry friends and community members to join us as we unveiled Cool Japan together with our partners from the Cool Japan Fund. We kicked off the launch party with a festive kagami biraki sake barrel opening ceremony at The Spot in Marina One, symbolizing the beginning of a new endeavour and the strengthening of friendship.


Clozette Founders with Cool Japan Fund COO
From left to right: Cheryl Tan, Clozette Co-Founder & Business Director; Roger Yuen, Clozette Founder & CEO; Yuji Kato, Cool Japan Fund COO & Chief Investment Officer; Shin Watanabe, Cool Japan Fund Vice President; Kersie Koh, Clozette Co-Founder & Creative Director

Guests got to explore a collection of intricately designed handmade watch straps from 47Ronin complete with a live painting demonstration, create photo printouts with the new iNSPiC instant camera printer courtesy of Canon, enjoy a fine selection of Japanese whiskies and liqueurs from Free Flow Events, check out an eclectic display of beautiful home items from Home-Fix Japan, learn more about Shizuoka Prefecture, and strike their best poses at the photo area.

A host of attractive prizes sponsored by 1855 F&B, 47Ronin, Canon, Home-Fix Japan, Shu Uemura, THREE, and Watashi+ by Shiseido were brought home by winners, and the evening concluded with the Grand Prize draw for a pair of round trip tickets for two to Japan. There was so much excitement in the air! See more of the action through the party highlights below.


47Ronin’s collection of handmade watch straps, and live painting demonstration


Cool Japan 47 Ronin display


Roving instant camera printers featuring Canon’s new iNSPiC model


Guests using the Canon Inspic at the Cool Japan launch


A fine selection of Japanese whiskies and liqueurs by Free Flow Events


Cool Japan launch sake and Japanese wines


A beautiful display of unique home items from Home-Fix Japan




Shizuoka Prefecture’s showcase


Cool Japan Shizuoka Booth


Lucky prize winners



Many lucky winners walked away with prizes sponsored by 1855 F&B, 47Ronin, Canon, Home-Fix Japan, Shu Uemura, THREE, and Watashi+ by Shiseido, while one guest received the Grand Prize of a pair of round trip tickets to Tokyo, Japan.


Check out more photos from the launch here.


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