When we think of kawaii fashion, what comes to mind are ruffles, frills and sweet pastel colours — basically what Bo Peep wears in Toy Story. But that's just one type of kawaii style; what you may not be aware of is the concept of otona kawaii, which translates to "adult cute". It's basically wearing cute yet sophisticated clothes that are acceptable to wear even in professional settings.
Some examples include incorporating sorbet shades into your officewear, wearing feminine florals and polka dots paired with another piece that's more sleek and structured or donning pieces with cutesy cuts featuring fun elements like a strip of ruffles. It's a nice way to keep your style fresh and youthful without going overboard. Interested in sporting this aesthetic? Ahead, the cute Japanese clothing brands where you can shop for pieces that fit the otona kawaii look.