Even though maximalist aesthetic has officially taken over these days, we still have a special place for the minimalist look in our hearts — especially when it comes to packaging. With many brands becoming more eco-friendly when it comes to product packaging, there's a budding renaissance for sleek and chic packaging, which, without the unnecessary frills and colouring, has a higher chance of being recycled. And which ones are thriving in this category? Japanese beauty brands!
Aside from popular ones like SK-II, Shiseido and Shu Uemura, there are other J-Beauty brands with insanely chic packaging that should be on your radar. Keep reading to get to know them.