Japan is known as a destination that has something for everyone. This also applies to fashion. From various subcultures, inspirations, and of course, brands that make one spoiled for choice, the Japanese fashion scene definitely has a definitive match for every type of shopper and personality. And with these brands and labels becoming more and more popular each day on a global scale, there's no excuse to not get your hands on pieces that scream quality and functionality, trademarked by Japanese craftsmanship. Curious which Japanese fashion brand fits your aesthetic? We derive your style match below.
The minimalist: Uniqlo
Straying away from being labelled as fast fashion by helming their pieces as Life Wear, Uniqlo has become a huge hit both in Japan and abroad ever since its first overseas expansion in 2002. The brand definitely made basics 'cool' amidst the popularity of bold designs and prints at the time, effectively expanding Japanese minimalism to a more global following. Not to mention that it's quite rare to find a label back then with minimalist pieces that are (1) of great quality and are not innerwear and (2) offer more variety than just black and white. So if you're more of a sleek dresser with a preference for clean-looking style, Uniqlo is definitely a no-brainer when it comes to your go-to.
The girl boss: Yohji Yamamoto
One of Japan's biggest trends even before it hit the Western consciousness was androgynous style. This is often created with sleek silhouettes featuring power suits in a monochrome colour palette, presenting chic elegance fit for both males and females. Designer Yohji Yamamoto took this one step further with his namesake fashion label by adding avant-garde twists to his structured pieces. We're talking layers, drapery, and occasional pops of colour that caught the fancy of pop-culture icons such as Elton John and foreign brands such as Adidas and Dr. Martens.
For the ultimate girl boss, we're totally pinning this down as your style match. Your strong command of a room should be head-to-head with your power outfit and Yohji Yamamoto is definitely your empowering attitude, stylised.