A trip to Japan is never complete without browsing the country's countless beauty counters and drugstores for the best skincare and makeup finds. But being spoilt for choice can be overwhelming, especially if you're looking for the perfect beauty souvenir to take back home. Our top pick? Sheet masks. Japanese sheet masks are not only of great quality regardless of price but also come in many unique designs that will surely suit anyone's fancy. Curious to see what made it to our curation? Ahead, Japanese sheet masks that double up as amazing souvenirs.
Isshindo Honpo Kabuki Face Masks
Unless you've been living under a rock the past couple of years, chances are you've seen these interesting kabuki-inspired sheet masks on the internet already. The company responsible for them? Isshindo Honpo. First presented as a gift to guests and delegates during the G7 Ise-Shima Summit back in 2016 to promote Japanese culture, these sheet masks have grown popular among tourists since its market release. Inspired by the unique kabuki makeup called Kumadori, take your pick between the red 'hero' sheet mask or the blue 'vengeful ghost' sheet mask and let the skincare fun commence. If animé-inspired masks are more up your alley, they have since expanded their range to include designs featuring Shingeki No Kyojin, Doraemon, and more as well.
Grab these masks in all Tokyu Hands branches, Haneda Airport Terminal 2, and these select establishments.
Pure Smile sheet masks
Originally from South Korea, Pure Smile has grown to be one of Japan's most popular sheet masks due to their unique designs and interesting packaging. With almost a hundred variants to choose from, the Oedo Art sheet mask (pictured above) is our absolute favourite given the Noh-inspired artistry in both its box and sheet mask design. More interesting selections like the Will You Be A Cat? sheet mask comes as a close second as it definitely fits Japan's knack for ingenuity. Did we mention that Pure Smile masks are also affordable? Single packs cost only between JPY150 to 250, while packs of eight play around the JPY600 to 800 price range. Find these must-covet souvenir sheet masks over at Don Quijote, Matsumoto Kiyoshi, and other select beauty counters all over the country.