She’s colourful, she’s confident and she delivers perfect comedic timing like no other — Japanese comedian Naomi Watanabe has just been named Kate Spade New York’s newest global ambassador and we’re excited to see what this partnership will bring.
Naomi Watanabe is Kate Spade New York's latest global ambassador
Deemed by Kate Spade New York as "‘the embodiment of confidence, joy and originality," Naomi will star in the American fashion brand’s Spring 2020 campaign starting today across digital platforms worldwide. As the most followed person on Instagram in Japan, Naomi does not play by the rules of what a ‘conventional' celebrity should look or behave like. Instead, she re-defines the term by remaining authentic to her quirky self and by celebrating her plus-sized figure.
During her recent guest appearance in an episode of Netflix’s Queer Eye, Naomi shared about her personal journey with a young woman who was struggling with self-confidence. She revealed: "When I grew up especially in my teens… I was brainwashed to think that if you’re aren’t skinny, you won’t be treated as a woman or even a person. But then, when I entered the world of entertainment… I realised that there are people who liked me for me... I became stronger towards negative comments.”