If you're a certified beauty addict, chances are you're already well-equipped with the general know-how on trends, products, and even ingredients lists. But one thing that might not be on your radar — at least as much as K-beauty — is the hype surrounding Japanese beauty. Aside from gaining traction with more and more travellers discovering holy-grail picks in Japanese drugstores, did you know that there's also a J-beauty philosophy worth adapting to your lifestyle? It's called mie-nai oshareh.
What is mie-nai oshareh?
Loosely translated to 'unseen beauty/style', mie-nai oshareh refers to a J-beauty philosophy that extends beyond just the usual trends and routines in makeup and skincare. It pertains to simple practices that allow women to feel and be more confident inside and out. This encompasses things such as the food you eat, the amount of rest you get after work, and even the undergarments you wear — think of it as Japan's version of holistic self-care.
Aside from the material aspects, it also covers the idea that one must not just be noticed through the clothes they wear or the makeup they use, but be appreciated for their feelings, personality, and beauty inside and out. And most importantly, it requires women to take command of all their unique aspects — flaws and all — and remind them that they are following these values in honour of themselves and not just to please others.