There's really no stopping innovations in beauty technology today. Following the news of wearable skincare and YouTube launching AR makeup try-ons now comes Shiseido's new skincare subscription service. The Japanese beauty and skincare company introduces Optune, a 10,000 yen (~USD92) monthly subscription service that uses a smartphone app and a serum dispenser to deliver a bespoke and optimal skincare experience to its user. The service is said to be the solution for those who find it hard to get the right products for their skin woes. But how exactly does it work?
Scan, analyse, deliver
Just like most of today's tech advancements in beauty, Shiseido's Optune makes use of the power of our smartphones to start working its magic. Using the iOS software the company has developed, the user is asked to take a photo of their skin to detect surface-level skin conditions. It then takes its analysis a step further by asking the user to input other factors that could affect their skin, such as one's menstrual cycle, sleeping patterns and other lifestyle attributes to ensure a more accurate assessment.
The results are then sent to the cylinder dispenser that is said to cover and detect 80,000 skin patterns to ensure you find the right serum mix to match your skin's needs. The perfect concoction is made possible by installing five cartridges called Optune Shots to the dispenser, which is given to the user based on the information they input upon their application of the service.