Famous Festivals In Japan During Spring And Summer | CoolJapan


The Japanese love a good celebration and there are countless festivals (locally called Matsuri) held across the country. There are religious festivals, coming-of-age festivals, celebrations to commemorate historical events, festivals to celebrate the changing of seasons and plenty more. Every festival has its own ritual and characteristics. Some are peaceful, many are high-spirited and others are just downright bizarre. Let us take you into the realm of weird but amazing festivals in Japan.


Kanamara Matsuri (Phallic worship for fertility and protection)



Yup, you read right. Originally meant as a sacred event held as a prayer for fertility, safe birth, smooth marital relationships and business prosperity, the Kanamara Matsuri has now evolved to become a rather rowdy but joyous affair. Taking place every year in April at the Kanayama Shrine in Kawasaki, this sexual-themed festival attracts many locals and gawking tourists.


In recent years, this festival has also attracted the attention and support of the LGBTQ community. We have to go back in history to understand why. Since the Edo period (1603-1868), the Kanayama Shrine has opened its doors to anyone who came to ask for blessings, from couples who wished for fertility to sex workers who prayed for health protection. They want a festival that can be enjoyed by everyone without facing discrimination and this is why the Kanamara Matsuri is attended by people from all walks of life today.


The main highlight of the Kanamara Matsuri is the parade of three mikoshi (portable shrines) that carries a variety of huge sacred phalluses. The procession starts around noon, but crowds gather early in the morning to get a good spot. After that, they continue in the revelry by taking plenty of fun pictures, gorging on penis-shaped Japanese street food and buying phallic souvenirs. 


Festival Date: Usually the first Sunday in April.


Yasurai Matsuri (Scary demons to ward off illnesses)


Yasurai Matsuri

A procession of scary-looking demons walks around the neighbourhood with the intention of luring the distracted deity back to the shrine.


The Yasurai Matsuri held at Imamiya Shrine is no doubt one of the strangest festivals in Kyoto. With its origins dating back to a plague during the Heian period, this traditional festival is dedicated to good health and the prevention of illness. 


The locals believe that the deity of good health wanders away during the spring season and this causes diseases to become rampant. They need to get the deity back. So, a procession of scary-looking demons walks around the neighbourhood with the intention of luring the distracted deity back to the shrine using big red umbrellas. These red umbrellas are also believed to bring good health, so it is a common sight to see people following the procession closely and waiting for a chance to get under the canopy. This bizarre parade is also accompanied by loud drums and gongs, together with the local people yelling “Yasuraibana-ya” loudly to chase away evil spirits, bad luck and illnesses.


Yasurai Matsuri

The "demons" dance for good health.


Back at the shrine after the processions, wildly-dancing demons with messy hair and red robes take centre stage. These demons jump and twirl to the hypnotic Shinto music of flutes and drums, all with the hopes of praying for good health. Attended mostly by locals, the Yasurai Matsuri is definitely a unique and eye-opening experience.


Festival Date: In the middle of April


Abare Matsuri (Thanking the Gods with fire and violence)




Over 350 years ago, during the Kanbun period (1661-1673), the people of Noto Town in Ishikawa Prefecture suffered from a major disease. Legend has it that they prayed to the deity Gozu Tenno to save the locals. Somehow, they were cured miraculously and a huge festival was organised to celebrate the end of the plague. Apparently, this deity likes a lively atmosphere so people go on a rampage to please the god. This evolved into the current boisterous event of Abare Matsuri, which has been registered as one of Ishikawa’s intangible folk cultural asset.


On the first night, huge illuminated kiriko (lantern floats) that are beautifully decorated and mikoshi (portable shrines) are paraded through the streets. When night falls, the frenzy begins. The worshippers strut these towering kirikos energetically around several fire-lit pillar torches. The sight of fire sparks spewing everywhere combined with the pulsating excitement of the crowd is a truly rousing experience. However, the biggest highlight of the Abare Matsuri is during the second night. Amidst vigorous cheering, the portable shrines are thrown violently into the sea, smashed up and thrown into the fire until they are destroyed. Not surprisingly, this strangely violent event is also known as the "fire and violence" festival.


Festival Date - First weekend in July.


Heso Matsuri (Festival of the belly button)



Back in 1969, Furano City felt that a town festival was needed to strengthen bonds and energise their people. Inspired by Furano's location in the very centre of Hokkaido, just like the belly button’s position, the organisers came up with the idea of the wacky Heso (meaning belly button) Matsuri. 


This summer festival is also the annual festival of the Hokushin Shrine. This special shrine keeps and protects umbilical cords of children across the country; and during the Heso Matsuri, people pray for love, birth, good health, happiness and peace. Needless to say, the highlight of this event is the much-anticipated two-day belly button dance parade.


Attracting over 4,000 dancers who paint their stomachs to resemble happy goofy faces, people from all over the country line the streets to join in the merry-making. As it is also a competition, you can expect participants to come up with the most creative costumes to vie for prizes and bask in the glory of a win. The more spontaneous spectators can even participate in the dance with your own belly button dance costume set for just JPY2000/~USD18. It is definitely one of the strangest but unforgettable summer festivals in Japan.


Festival Date: 28 & 29 of July


READ MORE ON THIS TOPIC