Ever since the athleisure trend began, street fashion has been steadily rising to mainstream popularity. What was once a style reserved for skater boys and the hipster bunch is now a style staple for almost everyone. These days, it's even penetrated the luxury market as various heritage brands — such as Gucci and Dior — start sending streetwear pieces down the runway. That said, it's time to up your street style cred. Keep reading to discover awesome street style brands that may have flown under your radar.
Best known for their camouflage-printed pieces and quirky collaborations — with Barbie and DC to name a couple — A Bathing Ape or BAPE is one of the street style brands to watch out for today. As a Japanese brand based in Tokyo, you would often spot the influences of local culture in their bold designs. If you're curious how the brand got its name, it's from a Japanese saying that goes, "a bathing ape in lukewarm water" that roughly pertains to someone luxuriously spoiled and pampered, which is maybe a reference to the brand's premium pricing.
Before there were Supreme and Obey, Stüssy was the go-to. This OG streetwear brand may have gone under the radar for a bit but it's now coming back to the spotlight. Back in the 1980s, it started as a graphic tee shop that thrived with the boom of surfer culture in California. Over the years, it has slowly been adopted to streetwear and to this day remains one of the most influential brands in the industry.